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  • Writer's pictureJennie Davis

How animation creates clarity.

Updated: Sep 21, 2023

Explore how we use animation to untangle complex ideas and create clarity and impactful content.

In today's overstimulated world, businesses often struggle to explain what they do in a way that keeps people interested. Attention spans are shrinking, so capturing steady engagement is crucial.

That's where animation comes in like a hammer! Brands that harness the power in their marketing material experience a new level of engagement. When used right, it's a secret weapon that can help break down complex messages into bite-sized, captivating visuals. With animation on your side, you can hold your audience's attention for longer and make sure they understand what you're all about.

Here are five ways we use animation to simplify complex ideas:

  1. Visual Metaphors: Animation utilizes relatable imagery to make abstract concepts more accessible and comprehensible. By bridging the gap between the unfamiliar and the familiar, visual metaphors engage our brains and enable us to connect with the presented ideas. Including imagery also enhances memory retention, allowing us to digest and remember information over time. By leveraging visual metaphors in animation, businesses can effectively communicate complex ideas in a way that resonates with their audience and leaves a lasting impact.

  2. Step-by-Step Visualization: Imagine you're creating an animated video to show how a user can achieve a specific goal or experience. In this case, using a step-by-step approach works wonders. Breaking down the process into manageable steps helps viewers absorb and understand each part before moving on to the next. Presenting complex concepts in bite-sized pieces makes it easier to grasp, ensuring your message is understood, keeps viewers engaged and prevents information overload.

  3. Story Telling: Adding relatable characters and scenes triggers an emotional connection. This makes the message more impactful and memorable. We often use this type of animation in explainer videos or educational content because of our emotional connection to the scene's characters.

  4. Movement: Animation has a superpower in grabbing your attention, highlighting what's important, and ensuring you remember the key points. Studies have shown that animated videos can help you remember information 15% better than the typical text format. This is a great tool for long slideshows, events or educational videos. Businesses can tap into audience engagement by creating exciting experiences keeping them interested and pleasantly surprised from start to finish.

  5. Purpose: Just like a skilled artist knows when to step back, a good animator knows when to keep things simple. Every project is different, but it’s the animator's job to help highlight the necessary information by cutting out the extra noise. Clear and straightforward visuals make it easier for viewers to grasp the message without feeling overwhelmed.

Animation simplifies complex ideas, evokes emotions, reinforces key messages, and streamlines information. It helps capture and retain the audience's attention and memorability. By understanding how animation can supercharge our marketing strategies, we can begin to create content that truly resonates.

Have questions or, Ready to set your brand in motion?! Get in touch with Dreck. We can help!

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