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Livingston Direct

Client

By the booth

Scope of work

Storyboards, Styleframes, Animation

The brief

Showcase the benefits of using Livingston Direct and generate brand awareness among the target audience.

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Key Messaging

Livingston Direct makes shipping and logistics easy and hassle-free. It offers reliable and affordable solutions to businesses of all sizes.

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Clean and modern visual direction, mixing modern vector illustrations with handmade textures. The illustrations should be playful and engaging while still conveying a sense of professionalism and reliability.

Visual Direction

Sketching out the story

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Styleframes

We took to Photoshop and started brainstorming our initial ideas, incorporating the brand's three colours and a few icons provided. We added colour shapes and handmade textures to give the visuals a unique and personalized feel.

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Finding the rhythm

As we laid out the groundwork, we realized that our initial approach wasn't hitting the mark. We decided to take a step back and reassess the design direction. After brainstorming ideas, we ultimately decided on a much cleaner approach that felt more friendly and accessible. We mixed modern vector illustrations with subtle handmade textures and a minimal background focused on the main character:

The package.

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Bring it all together

Friendly, Soft, Personable

We simplified the graphic style and drew inspiration from the purple colour palette, the blob shapes, and the friendly contours of the Return Bear logo. By utilizing these key design elements, we were able to create a cohesive and approachable visual language that reinforced the brand's identity and appeal.

Ready to set things in motion?

Thank you for taking the time to view our case study. We hope it has provided valuable insights into our approach and capabilities. If you're ready to set things in motion and take your brand to the next level, we're here to help. Contact us today to schedule a consultation and let's create something great together.

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