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Avail

Client

Avail

Scope of work

Storyboards, Styleframes, Animation

Team

Storyboards and animation: Jennie Davis

Design: Jenjen Chen

VO: Beau Stephenson

Sound Design: Stephen Bildy

The brief

The ultimate goal of the video is to encourage landlords and tenants to join the platform and become part of a safe and secure renting community.

The Avail platform aims to create a community of responsible DIY landlords and trustworthy tenants. The platform offers education, end-to-end tools, and customer service to support landlords and tenants in their renting experience. The video will showcase the platform's benefits, such as how it helps landlords become responsible property managers and tenants understand their rights and responsibilities.

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The client's brand guide provides a clear foundation for the design direction, but they want to add more character to their static images. The design direction should build on the existing brand guide and incorporate additional elements to create a dynamic and unique visual style.

Visual Direction

Website Audit

Sketching out the story

Styleframes

Our approach for the style frames incorporated the brand's existing ideas and added stylized illustrations to create a dynamic and engaging story. The design approach aimed to reach the target audience with a friendly but professional tone, effectively promoting the client's platform.

 

The result was a cohesive and visually striking design that effectively communicated the platform's benefits to both landlords and tenants.

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